Triumph Stag Classic Cars For Sale
Produced from 1970 to 1977, the Triumph Stag is an iconic British classic, styled by Giovanni Michelotti. Initially crafted to capture the North American market and rival the Mercedes-Benz SL W 113, the Stag featured a uniquely developed 3.0 V8 engine and elegant body styling, offering a grand touring experience complemented by advanced features like power steering and electric windows.
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1971 | Triumph Stag
Totally Restored
1971 | Triumph Stag
1971 Triumph Stag Mk. I
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1977 | Triumph Stag
Tidy and smart example of a late model Stag
1974 | Triumph Stag
1974 Triumph Stag '74
1971 | Triumph Stag
Triumph Stag
1975 | Triumph Stag
Triumph Stag
1972 | Triumph Stag
Triumph Stag V8 automaat
Triumph Stag listing references from Classic Trader
Below you will find listings related to your search that are no longer available on Classic Trader. Use this information to gain insight into availability, value trends, and current pricing for a "Triumph Stag" to make a more informed purchasing decision.
1973 | Triumph Stag
1973 Triumph Stag
1971 | Triumph Stag
1971 Triumph Stag - Manual with O/D
1976 | Triumph Stag
1976 Triumph Stag 'Barn Find'
1974 | Triumph Stag
1974 Triumph Stag
1977 | Triumph Stag
1977 Triumph Stag
1972 | Triumph Stag
1972 Triumph Stag
1971 | Triumph Stag
1971 Triumph Stag
Triumph Stag Classic Cars: Prices & Market Values
The market value of Triumph Stag classic cars is primarily determined by technical condition, originality and mileage, as well as rarity, history and documentation. A well-maintained, largely original vehicle with low, verifiable mileage and complete history including appraisals and documentation typically achieves significantly higher prices than a comparable vehicle with deferred maintenance, many modifications or unclear provenance.
Triumph Stag: Market Prices & Value Trends
Based on sales data from the Classic Trader marketplace, the Triumph Stag market (mainly 1970–1978 cars) has been broadly stable to gently rising over the period from early 2021 to January 2026, with the strongest prices consistently attached to well-presented, road-ready examples. Recent UK adverts cluster in the high teens to mid-£20,000s, while Continental European asking prices often sit in the mid-€20,000s to mid-€30,000s, reflecting differences in supply, specification and restoration standards (notably in the Netherlands and Belgium). Allowing for a handful of low-priced project cars and occasional top-end outliers, a realistic “typical” market range today is approximately £15,000–£30,000 in the UK, or around €20,000–€35,000 in Europe, depending on condition, history and correctness. For buyers, this points to a firm market where the best Stags command a premium; for sellers, documented maintenance (especially cooling and engine work) remains key to achieving the upper end as the model’s rarity, touring appeal and improved reliability reputation support steady values.
Key Features of the Triumph Stag
The Triumph Stag stands out as a premium four-seater convertible with unique design elements, such as a roll bar and distinct lines. It was one of the early safety convertibles, featuring a Targa bar. When compared to other Triumph models, it holds a mid-range popularity with a 5.4% share; similarly, it commands a demand percentage of 5.5%, highlighting its appeal among collectors and classic car enthusiasts.
Specifications
Buying Tips and Weak Points
The Triumph Stag is admired for its charming design and performance, but it is known for technical challenges. Special attention is needed for maintenance, particularly for the engine and cooling system, to prevent overheating. The engine was created specifically for the Stag and wasn’t used in any other British Leyland models. Regular upkeep advice includes timely replacement of the timing chain and checking the water pump. With proper maintenance, the Stag proves to be a reliable companion.
Engine and Driving Experience
Equipped with a 3.0-liter V8 engine, the Triumph Stag is celebrated for its performance and unique sound. A smooth driving experience is enhanced by the 4-speed gearbox with overdrive. It remains popular among enthusiasts of sporty convertibles who appreciate a classic driving sensation.
Design and Comfort
The Stag offers a comfortable and luxurious interior, often equipped with Tan leather and wood finishes. Some models include added features like a Moto-Lita wooden steering wheel and Weber carburetors, enhancing its prestigious appearance. Its looks and comfort ensure the Stag remains a timeless classic.
Summary
The Triumph Stag is a classic with unmatched charm and a distinctive driving experience. With careful handling and regular maintenance, it represents a top choice for classic car enthusiasts. It offers the potential as a reliable, comfortable tourer and thus is a worthwhile investment for future generations. The Stag remains a significant embodiment of British automotive history.