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Buick Riviera Classic Cars for Sale

The Buick Riviera, a symbol of American craftsmanship and style, was first introduced in 1963 and set new standards in the luxury coupe segment. Designed as a luxury sports car, the Riviera bridged the gap between performance and elegance. Its distinctive design aesthetic, characterized by an aerodynamic and elongated shape, made it instantly recognizable and desirable among car enthusiasts worldwide. The Buick Riviera was manufactured in various generations until 1998, showcasing an array of body styles. Over the years, significant technical changes were made; it traditionally featured powerful V8 engines and rear-wheel drive in its early years, later offering six-cylinder engines and front-wheel drive as well.

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Image 1/23 of Buick Riviera Stage-1 (1973)
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£29,655
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Buick Riviera listing references from Classic Trader

Below you will find listings related to your search that are no longer available on Classic Trader. Use this information to gain insight into availability, value trends, and current pricing for a "Buick Riviera" to make a more informed purchasing decision.

Expired listing
Image 1/8 of Buick Riviera (1974)

1974 | Buick Riviera

Buick Riviera | 1974 | Route 66 Auctions - For sale by auction. Estimate 8500 EUR

Price on requestlast month
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Dealer
Expired listing

1973 | Buick Riviera

Buick Riviera 1973 – 7.5L V8, Automatic, Registered as Historic Vehicle (Poland)

£30,4403 months ago
🇵🇱
Private seller
Expired listing
Image 1/17 of Buick Riviera Coupe (1967)

1967 | Buick Riviera Coupe

I'm selling my Riviera, which runs and drives.

£17,4445 months ago
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Private seller
Expired listing

1956 | Buick Riviera Sedan

£27,9109 months ago
🇦🇹
Private seller
Expired listing
Image 1/21 of Buick Riviera Coupe (1969)

1969 | Buick Riviera Coupe

£10,42311 months ago
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Dealer
Expired listing
Image 1/47 of Buick Riviera Coupe (1963)

1963 | Buick Riviera Coupe

Gorgeous 1st gen Riv

£23,549last year
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Dealer
Expired listing
Image 1/27 of Buick Riviera Coupe (1965)

1965 | Buick Riviera Coupe

1965 Buick Riviera V8 445 Wildcat

£49,9503 years ago
🇬🇧
Dealer
Expired listing
Image 1/9 of Buick Riviera 3.8 Turbo (1985)

1985 | Buick Riviera 3.8 Turbo

£10,9033 years ago
🇳🇱
Dealer
Expired listing
Image 1/50 of Buick Riviera Coupe (1968)

1968 | Buick Riviera Coupe

Buick Riviera 2D Hardtop Coupe

£28,7393 years ago
🇳🇱
Dealer
Expired listing
Image 1/39 of Buick Riviera Coupe (1964)
Recreation

1964 | Buick Riviera Coupe

£23,5494 years ago
🇧🇪
Private seller
Expired listing
Image 1/20 of Buick Riviera (1971)

1971 | Buick Riviera

BUICK Riviera

£26,1664 years ago
🇮🇹
Dealer

Buick Riviera Classic Cars: Prices & Market Values

The market value of Buick Riviera classic cars is primarily determined by the specific manufacturer code and variant, as well as technical condition, originality and mileage. Additional factors include rarity, history and documentation. A well-maintained, largely original vehicle with low, verifiable mileage and complete history including appraisals and documentation typically achieves significantly higher prices than a comparable vehicle with deferred maintenance, many modifications or unclear provenance.

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Buick Riviera: Market Prices & Value Trends

Based on Classic Trader marketplace sales data from April 2021 to December 2025, the Buick Riviera market in Europe looks broadly stable, with a wide spread driven by generation, originality and condition rather than a clear year-on-year rise. Most asking prices cluster in the mid-teens to low-£30,000s, and a realistic current market range for mainstream, usable examples is roughly £15,000–£32,000. Cheaper adverts around £5,000–£11,000 do appear (often later cars or projects), while standout, highly priced cars can exceed £50,000, but these should be treated as outliers rather than the norm. The strongest demand is typically for 1960s Riviera Coupes (e.g. 1963–1969) and well-specified early-1970s cars, including Stage 1/GS-style variants, which helps underpin values. Recent entries from Germany, the Netherlands, Poland and Belgium suggest buyers are paying for documented history, correct specifications and rust-free bodies, while average cars remain keenly priced, keeping the overall trend steady.

Features of the Buick Riviera

The Buick Riviera models are distinguished by their timeless elegance and technical sophistication. With generous equipment and advanced technology, such as the iconic hidden headlights, the Riviera offered luxury with a touch of sportiness. It remains one of the standout representatives in its category, enjoying a high status among collectors even today.

According to our statistics, the third-generation Riviera (from 1971 to 1973) with its tapered "boattail" rear design has an offering rate of 2.5% and a demand rate of 6.7%, making it a sought-after choice compared to other Buick models. These figures reflect the enduring interest and enthusiasm of buyers for this classic luxury vehicle.

Technical Specifications

Here’s an overview of the various models and their specific technical specifications:

Buying Guide and Weaknesses

The first-generation Riviera is known for its robustness and durability. However, certain weaknesses need to be considered during maintenance. Rust can particularly occur around wheelhouses, window frames, and undercarriage. The rare aluminum drum brakes and the electrical systems utilizing flat ribbon cables require special attention as well.

Another critical point is the condition of the interior. Originality and well-preserved chrome parts are decisive factors in the purchase. Maintaining the originality of certain components can be challenging, as they can be difficult to source.

Engine and Performance, Transmission and Driving Experience

Traditionally, the Riviera comes equipped with a powerful V8 engine, known as the "Nailhead V8," praised for its high torque and smooth operation. Power varies depending on the model year; however, it consistently delivers a powerful and satisfying driving experience. A relic of times gone by, the Riviera offers a wonderfully smooth ride that continues to fascinate. Later models from the 1980s feature V6 engines and front-wheel drive.

Interior, Comfort, Exterior and Interior Design

The interior of the Buick Riviera is a prime example of luxury and meticulous craftsmanship. Fine leather, elegant hardwood, and thoughtful details adorn the cockpit, creating an atmosphere of comfort and exclusivity. Optional features such as air conditioning, power windows, and occasionally unique materials or color combinations underline its luxurious character by American standards.

The package is rounded off by an iconic design with elements such as hidden headlights and flowing body lines that give the Riviera its unmistakable look.

Summary

The Buick Riviera remains a coveted collector's item even today. Its role as a luxury coupe combines sportiness with high style—an appealing blend for classic car enthusiasts. All in all, the Riviera offers the timeless enjoyment of a true American classic and a piece of history that every car lover can appreciate.