BMW 7 Series classic cars for sale

Introduction and history of the BMW 7 Series

Launched in 1977 as the successor to the E3 "New Six" sedan, the BMW 7 Series marked BMW's entry into the full-size luxury sedan market. Internally designated E23, it was developed to challenge established luxury giants and quickly became the benchmark for technical sophistication in the segment. The E23 introduced features rarely seen in European cars at the time, including pioneering ABS brakes, service interval indicators, and a comprehensive on-board computer. Engineered to provide a dynamic contrast to its main competitor, the Mercedes S-Class, the first-generation 7 Series focused on a balance of comfort, handling and technical leadership.

Model history

The 7 Series story began with the E23 (1977–1986), which succeeded the E3 and was the first 7 Series to wear the badge. Variant highlights include the 728, 730, 732i, 735i and the turbocharged 745i. In 1986, the E32 introduced further advances, such as being the first post-war German sedan with a V12 engine (the 750i), electric seats, and adaptive damper control. The E38 (1994–2001) was the first to offer diesel engines, while subsequent generations continued the trend of technological leapfrogging, offering drive-by-wire systems, soft-close doors, and optional four-wheel drive. The 7 Series’ evolutionary drive was also reflected in diverse engine options, ranging from straight-six and V8 to V12 configurations, often paired with advanced automatic transmissions.

Highlights of the BMW 7 Series

Distinctive for its technical innovations, the 7 Series introduced ABS to the BMW range (E23). Electronic amenities, such as the Check-Control system, cruise control, and climate control, became standard or optional, positioning the 7 Series as the technological pacesetter in the luxury class. The E32 generation set another benchmark with double glazing for sound insulation, the debut of an onboard phone, and the introduction of L-shaped rear lights for increased road visibility. Ventures into V12 engines pushed performance boundaries, while features like electronically adjustable comfort seats, heated rear seats, and sophisticated air conditioning systems became signatures of the model series.

Technical data

Special Editions and Collectible Models

The BMW E23 745i Executive/Highline models stand out for their especially extensive spec, featuring high-grade interiors and luxury options. The E32 "Individual" series offered unique paint finishes, wood trims, and luxury details tailored to customer order. Highline variants came equipped with rare appointments such as full buffalo leather, independent air conditioning, heated seats, memory packages, and, occasionally, integrated car phones and TV sets. These limited models combine unique factory options, elaborate interiors, and in some cases, mechanical upgrades (like Bilstein or Alpina suspension for sportier handling), making them highly sought-after by enthusiasts and collectors.

Weak Spots and Common Issues

While the 7 Series is renowned for robust mechanical engineering, classic examples can show weaknesses in electrical systems, especially in areas like the central locking and window lifters. Rust is a risk on early models, notably around arches, sills, and subframe mounts. Air suspension and hydraulic systems on later E32s may require specialist attention. Automatics can be durable but may exhibit wear if regular servicing has been neglected, especially on high-mileage cars. Regular and comprehensive maintenance is crucial; service records, full tool kits, and original documentation are particular assets.

Engine and Performance, Transmission and Handling

The 7 Series always represented BMW's philosophy of dynamic comfort. Early models (E23, E32) featured M30 straight-six engines renowned for their longevity, with the later E32 introducing the M70 V12, notable as the first post-war German V12 in a sedan. Adaptive dampers (EDC), powerful disc brakes all-round, and, in some variants, a limited-slip differential, contributed to the model's reputation for high-speed stability and relaxed long-distance cruising. Modern features, such as adaptive traction control (ASC+T) and Servotronic steering, further elevated driving confidence. Manual and automatic transmissions were both available, with automatics preferred in luxury configurations. - E23 735i: 3.5-litre straight-six, ca. 218 PS, 0–100 km/h in about 9 seconds, top speed ca. 225 km/h.

• E23 745i: Turbocharged 6-cylinder, up to 252 PS for the European model, top equipment level.
• E32 750i: V12, 5.0 litres, ca. 300 PS, top speed electronically limited to 250 km/h, available as long-wheelbase (iL).
• E32 735i: 3.4-litre straight-six, 218 PS, balanced performance and refinement.

Interior, Comfort, Exterior and design

Classic 7 Series models are known for their strong yet elegant design—clean beltlines, the Hofmeister kink, and signature kidney grilles. Interiors were finished in high-grade leather, velour, or even buffalo hide in the Highline editions. Real wood trims, extensive sound insulation, and luxury features like sunblinds, heated seats, and electric everything added to the sense of occasion. The E32 introduced innovations such as the L-shaped tail lights and, from 1991, Xenon headlamps. Standout accessories include on-board telephones, cool boxes, electronically operated curtains, TV modules, and a wide palette of paint finishes. Later E38 and E65 models followed with even more technological integration, including satellite navigation and multi-zone climate control.

Other relevant features

A unique feature of the classic 7 Series, especially E23 and E32, is the presence of a complete on-board toolkit and comprehensive owner's documentation. Many cars are eligible for historic registration (such as the German H licence), which can reduce running costs. Regularly, luxury-class 7 Series examples from the 1980s and early 1990s still offer excellent long-distance comfort, thanks to robust construction and a focus on ride quality.

Summary

The BMW 7 Series stands as a showcase for BMW's ambition in the luxury sedan sector, delivering technical breakthroughs and a consistently high level of comfort and equipment. Its status as flagship is reflected in its advanced features, range of engines—including milestone powerplants like the V12—and exclusive special editions. Early generations like the E23 and E32 attract attention for their balance of innovation, durability, and distinctive design. For those looking for a classic luxury saloon with authentic engineering pedigree, the 7 Series offers a wealth of options and a strong connection to BMW's technological evolution.