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Chevrolet
Chevrolet, colloquially known as Chevy, was founded on November 3, 1911, in Detroit, Michigan. Founding Chevrolet was a direct attack on the market leader of the time, Ford and their Model T.
The company history of Chevrolet
The Swiss-born Louis Chevrolet was a natural on the race track. He recognized early that the American automobile market was not competitive and that a cheap and well-made car had a shot at becoming the market leader. Chevrolet passed the market leader Ford and became the biggest American car manufacturer in the 1920s. Classic models, such as the Standard and the Master, were, from a technical standpoint, pretty ordinary cars. Instead, they served the market of the time by being cheap, plain, and solid cars that could withstand commercial use. Chevrolet did not have an answer to the Ford V8. It kept on producing cars with ordinary V6 engines and sales numbers showed that this was the correct strategy. In 1918, Chevrolet lost its independency when it was bought by General Motors.
Chevrolet classics
Every fan of American cars is familiar with names such as Chevrolet Bel Air, Corvette, Camaro, and El Camino. They stand for Chevrolet old-timers that have not lost their charm, even if it has been many years since they were produced in the plants of Detroit. The fact that Chevrolet never successfully entered the European market, makes them sought-after classics there.
The Chevrolet Bel-Air models produced from 1955 to 1957 are still known as the essential American family car and is also the car that saw Chevrolet switching to the use of V8 engines, as one of the last American manufacturers to do so.
The Chevrolet Logo
There are many legends concerning the conception of the slightly askew cross that that forms the logo of Chevrolet. One of the stories is that the origin of the “bowtie”lies with the Swiss flag, as Louis Chevrolet, founder of the company, was born in Switzerland. Even today, nobody is completely sure. What is certain is that the logo was introduced to adorn Chevrolet cars only a few years after its incorporation - and still does so to this day.