1968 Mercedes-Benz 300 SEL 2.8 · weiß · 67.000 km · Automatic · No reserve
1968 Mercedes-Benz 300 SEL 2.8 · weiß · 67.000 km · Automatic · No reserve
Lot 017: 1968 Mercedes-Benz 300 SEL 2.8
W 109
Paul Bracq’s influence on the Mercedes-Benz model range following his arrival in Stuttgart is unmistakable. The design language he established with the W 111 and W 112 Coupés and Cabriolets continued with the W 113 „Pagoda“ in 1963, the mighty W 100 in 1964 and, ultimately, the new executive-class saloons, the sister models W 108 and W 109, which made their debut in 1965. They were not only considerably more modern than their predecessors but, unlike them, also occupied a clearly defined place within the Mercedes-Benz model hierarchy. Looking back, Mercedes itself regards them as the true birth of the S-Class, even though the designation had yet to become official.
The W 108 and W 109 differed primarily in one defining feature: air suspension. The W 109 was also available exclusively with the long wheelbase and carried the now familiar „SEL“ designation. At the same time, Mercedes significantly expanded both the engine range and the number of model variants. The story began at the 1965 Frankfurt Motor Show with the 250 S, powered by a carburetted engine, the fuel-injected 250 SE and the range-topping 300 SE, all based on the W 108. Production of the long-wheelbase W 109 followed six months later with the 300 SEL. As the flagships of the range, the latter two continued to feature the venerable six-cylinder engine inherited from the W 189, complemented by even more lavish chrome trim. By early 1968, however, this powerplant – whose basic design dated back to the early 1950s – had finally reached the end of the road. It was replaced throughout the range by the new 2.8-litre M 130 engine. The 250 SE consequently became the 280 SE with 160 horsepower, while the 300 SEL evolved into the 300 SEL 2.8 with an additional ten horsepower.
Almost simultaneously, Mercedes-Benz created an entirely different sensation with the W 109. By installing the 6.3-litre V8 from the W 100 beneath its bonnet, Germany’s fastest production saloon was born. Capable of 220 km/h, the four-door performance machine bore the simple name 300 SEL 6.3 and gave more than a few engineers in Stuttgart’s neighbourhood cause for reflection. A comprehensive facelift followed in 1969, bringing smaller V8 engines of 3.5 litres to both model series – and for the US market 4.5 litres, because size matters.
Behind the scenes, work on the successor had long since begun. In 1970, Paul Bracq left Stuttgart for Munich. Friedrich Geiger, who had been with Mercedes-Benz since the 1950s and was among other things the father of the legendary 300 SL, returned to the drawing board. Meanwhile, Béla Barényi and Karl Wilfert continued their relentless pursuit of automotive safety. Traffic on Europe’s roads had multiplied throughout the 1960s, and so had the number of accidents, many of them fatal. Mercedes intended its next generation of flagship saloons to set entirely new standards in every aspect of safety.
This Mercedes-Benz is part of the Sammlung Sonderklasse, one of the largest private Mercedes-Benz collections in Europe. The entire collection will be auctioned from 5 to 7 November 2026 in Feldkirchen an der Donau, Austria. All 83 cars are offered without reserve.
The collection also includes around 1,000 automobilia items and several fully furnished rooms, which will be auctioned on 6 and 7 November by Ni-Cola Classics. Please note that if you want to bid on automobilia, you must register in advance at nicola-ac.de. You can also view all lots at https://auction.nicola-ac.de/
The car auction starts on Saturday 7 November at 14:00, and you can bid in person or online. The cars can be viewed on Thursday 5 November from 10:00 to 18:00. Please note that if you want to bid on this car, you must register in advance with Humer Granner at https://hg.auction/auktionen/auktion-november-2026/.
You can order the catalogue at metropole-auction.com. It also serves as your admission ticket for two people. The catalogue does not replace registration with the auction house.
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