Pierce-Arrow 12 Classic Cars for Sale

Introduction and History of Pierce-Arrow 12

The Pierce-Arrow Motor Car Company of Buffalo, New York, operated between 1901 and 1938, earning a reputation for building some of America's most luxurious vehicles. Alongside brands like Peerless and Packard, Pierce-Arrow formed the 'Three P’s of Motordom,' synonymous with pre-war automotive luxury. Acquired by Studebaker in 1928, Pierce-Arrow maintained its identity, delivering pioneering technology and design, even as economic tensions threatened the luxury market. Notably, in 1933, the Silver Arrow appeared with a streamlined, futuristic form and was famously advertised with the bold promise: 'Suddenly it's 1940!' This era marked the height of individualized luxury, with each 12-series car tailored to the buyer, and consistent use by celebrities, industrialists, and royalty underscored its status symbol.

Model History

The Pierce-Arrow 12 debuted as the brand’s flagship in the early 1930s, powered by a V12 engine and often equipped with the most advanced comfort features of its day. It followed the earlier straight-eight (L-Head) models, which themselves were launched in 1929. The 12's production numbers remained exclusive: by 1935, just 875 Pierce-Arrows left the factory, their imposing presence and advanced engineering standing in stark contrast to the economic despair of the Great Depression. The end of the Pierce-Arrow line in 1938 marked the closing chapter for an elite era of American luxury motoring.

Highlights of the Pierce-Arrow 12

The Pierce-Arrow 12 is instantly recognisable for its Art Deco styling, unique, hand-crafted interiors, and a strong association with the social elite of the 1930s. Each car combined advanced engineering—like the 24-valve, V12 cylinder engine and robust chassis—with bespoke finishes, from vibrant colour combinations to rare inlays and luxurious upholstery. Throughout its production run, the 12 remained the most expensive and sophisticated vehicle Pierce-Arrow offered.

Technical Data

Special Editions and Collectible Models

The Silver Arrow, introduced in 1933, stands as the most distinctive special edition of the series. It was celebrated for its streamlined, aerodynamic design and its forward-thinking marketing campaign. Limited in production and featuring custom built bodies from Studebaker, the Silver Arrow became a symbol of innovation and exclusivity during a period dominated by conservative luxury.

Weak Spots and Common Issues

No specific weak spots or recurring problems are documented for the Pierce-Arrow 12 based on our current database. However, prospective buyers should be aware that sourcing authentic spare parts and original trim can pose a challenge given the custom nature and low production numbers of the series.

Engine and Performance, Transmission and Handling

Equipped with a massive 7.5-litre V12 engine, the Pierce-Arrow 12 offered remarkable smoothness and substantial power delivery, reaching 175 bhp at 3,400 rpm. The car’s weight and robust design afforded a serene, stately driving experience, ideal for high-speed touring as expected from top-tier pre-war luxury vehicles. The 3-speed manual transmission complemented the engine’s characteristics, though careful maintenance of mechanical components is essential due to their sophistication. Key highlights include the 1933 Silver Arrow, which combined the V12 engine with advanced styling, and touring sedan variants that paired supreme ride comfort with mechanical refinement.

Interior, Comfort, Exterior and Design

Art-Deco themes defined the design language of the Pierce-Arrow 12. Interiors were tailored to the customer’s preferences, including sumptuous, hand-finished materials and custom-colour schemes. Exteriors often displayed generous use of chrome, dramatic fender lines, integrated headlamps, and memorable colour pairings. Unique among American makes, Pierce-Arrow’s bodies were produced at Studebaker and finished to exceptionally high standards. Rare accessories such as matching luggage sets, elaborate dashboards, and steering wheels in contrasting materials further enhanced individuality.

Other Features

Every Pierce-Arrow 12 qualifies as a Full Classic according to the Classic Car Club of America and is eligible for CCCA CARavan tours. The marque’s tradition of catering to a highly exclusive and affluent clientele contributed to its historic status, and advertisements of the era often depicted fashionable men and women from high society alongside these cars.

Summary

The Pierce-Arrow 12 represents the zenith of American luxury motoring from the 1930s, defined by its bespoke interiors, formidable V12 engine, and bold Art Deco design. Each example is a unique piece of craftsmanship that underscores the formidable standards of its era, and its exclusivity is reflected in both historic production data and current collector interest.