1940 | Ford Deluxe

The 1940 Ford Deluxe Business Coupe is one of the most iconic pre-WWII American automobiles, prized today by collectors and hot rod enthusiasts for its classic design and mechanical simplicity. Here's a comprehensive overview of this model:

🔧 Technical Specifications

FeatureSpecificationModel1940 Ford Deluxe Business CoupeManufacturerFord Motor CompanyBody Style2-door coupeSeating Capacity2 (with large cargo area behind seats)Wheelbase112 inchesLengthApproximately 183.5 inchesWeightAround 2,900–3,000 lbsEngine Options- 221 cu in (3.6 L) Flathead V8

• Transmission3-speed manual, floor-shiftDrive TypeRear-wheel drive (RWD)Brakes4-wheel hydraulic drum brakes (new for 1940)

🧰 Key Features & Design Notes

• Design Update: The 1940 model year was a significant redesign from previous years. It featured more streamlined fenders, sealed-beam headlamps integrated into the front fenders (a first for Ford), and a stylish new grille.

• Deluxe vs. Standard:

• Deluxe models had more ornate trim, more chrome, upgraded interior materials, and a more upscale grille.

• The Business Coupe variant, targeted at traveling salesmen, had no rear seat—just a large storage area for samples or cargo.

• Suspension: Front transverse leaf spring and solid axle; rear leaf spring with live axle.

• Interior: Simple and utilitarian in the Business Coupe, but with some Art Deco styling cues, like a symmetrical dash and round gauges.

• Popularity: The '40 Ford is highly favored among hot rodders for its classic look and modifiability.

🏁 Performance & Driving

• Top Speed: Around 80–85 mph (with the 221 V8).
• Fuel Economy: Roughly 14–18 mpg.
• Handling: Basic by modern standards, but adequate for the era—solid rear axle and leaf springs made it rugged, though not particularly agile.

🔧 Restoration & Collector Value

• Availability of Parts: Excellent aftermarket support due to popularity among restorers and hot rod builders.
• Collectibility: Highly sought-after. Original, unmodified models tend to fetch high prices. Modified hot rods vary in value based on quality of build.

Price Range (As of 2025):

Restored originals: $40,000–$60,000+

📸 Design Highlights

• Teardrop-style headlights integrated into fenders.
• Grille has a V-shaped vertical bar design.
• Smooth, rounded body lines—an art deco influence.
• Split rear window and large trunk or cargo area in coupe version.

📚 Historical Context

• Last full model year before U.S. entered WWII.
• Ford was competing with Chevrolet and Plymouth for affordable, stylish cars for working-class Americans.
• The 1940 model year is widely regarded as one of the best-looking Fords of the era, bridging the classic and postwar automotive design styles.

🏁 Design & Styling

The 1940 Ford Deluxe Business Coupe stands out with its distinctive design elements:

• Grille & Headlights: The heart-shaped grille and integrated sealed-beam headlights were pioneering features for Ford in 1940, setting a new standard in automotive design.hotcars.com
• Body Lines: The coupe's smooth, flowing lines and rounded fenders exemplify the Art Deco influence prevalent in the era.
• Interior: Inside, the dashboard featured a horizontal speedometer and gauges, dual ashtrays, and a clock integrated into the glove compartment, all contributing to a modern and functional layout.slashgear.com+2macsmotorcitygarage.com+2hotcars.com+2

⚙️ Performance & Specifications

• 85-horsepower 221 CID Flathead V8 V8macsmotorcitygarage.com+1en.wikipedia.org+1

• Transmission: 3-speed manual transmission with a column-mounted shifter, enhancing driving comfort.ahgautoservice.com+8ahgautoservice.com+8ahgautoservice.com+8

• Brakes: Four-wheel hydraulic drum brakes, a significant upgrade from previous mechanical systems.

• Suspension: Transverse leaf springs front and rear, with the addition of a torsion-type stabilizer bar to reduce body roll.macsmotorcitygarage.com+1hotcars.com+1

• Dimensions:

• Wheelbase: 112 inches

• Length: Approximately 188.25 inches

• Height: 68 inches

• Weight: Around 2,990 lbswashingtonpost.comautomuseumonline.com

🧾 Historical Context & Production

• Production Numbers: Out of 599,175 Fords built in 1940, only 27,919 Deluxe 5-Window Coupes were produced, making it a relatively rare model. automuseumonline.com+5ahgautoservice.com+5ahgautoservice.com+5
• Market Positioning: The Business Coupe variant was designed for traveling salesmen, featuring a spacious trunk area instead of a rear seat, emphasizing utility.
• Cultural Impact: The 1940 Ford Deluxe Business Coupe gained notoriety during the Prohibition era, with its ample trunk space making it ideal for transporting goods discreetly. The so-called "Moonshine Runner."

🔧 Restorations & Custom Builds

The 1940 Ford Deluxe Business Coupe has inspired numerous restorations and custom builds:

• Restomods: Modernized versions, such as those featuring a 5.0L Coyote V8 engine and air ride suspension, blend classic aesthetics with contemporary performance. streetsideclassics.com
• Hot Rods: Many enthusiasts have transformed these coupes into hot rods, enhancing performance and styling while retaining the original charm.
• Custom Interiors: Upgrades like leather upholstery, modern gauges, and air conditioning systems have been incorporated to improve comfort and functionality.

💰 Collectibility & Value

The 1940 Ford Deluxe Business Coupe holds significant value among collectors:

• Original Models: Unmodified, well-preserved examples are highly sought after, often commanding premium prices.
• Restored & Custom Builds: Prices vary based on the extent of restoration or customization, with high-quality builds reaching substantial values.

🎬 Cultural Significance

Beyond its mechanical and design attributes, the 1940 Ford Deluxe Business Coupe has made appearances in various films and media, cementing its status as an iconic vehicle. Its portrayal in movies like American Graffiti showcases its enduring appeal and cultural relevance.