The Peugeot 404 Cabriolet was unveiled in May 1962.
The vehicle was designed and built in Italy by Pininfarina in Turin. This was a major selling point, as it combined Italian sophistication and elegance with French engineering.
Advertising particularly highlighted the vehicle’s luxurious character and its qualities as a Gran Turismo. In 1962, it was the first French production convertible with a fuel-injected engine (Kugelfischer), underscoring its performance and sporty character.
Unlike the Peugeot 404 sedan, which was primarily geared toward families and driving comfort, the convertible was aimed at affluent customers who placed particular value on elegance, exclusivity, and sportiness. Its distinctive features included the round turn signals of the early model years, as well as its especially high-quality and meticulous workmanship.
Contemporary advertisements often emphasized the clear, elegant lines created by Pininfarina. The vehicle was frequently depicted by the sea or in front of an exclusive backdrop to convey the joy of open-top driving and the unique sense of freedom associated with it.
https://luxweb.my.canva.site/404c/
This description has been automatically translated. Original language: German.

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