CITROËN – FRENCH FREEDOM SINCE 1919
Liberté, Égalité, Fraternité – Citroën has been fulfilling the motto of the French Republic on the streets for almost 100 years.
Shortly before the celebrations of their 100th birthday, the glorious history of the brand comes into focus again. On TV and in the virtual Citroën Museum.
FREEDOM THANKS TO CITROËN
The maxim of freedom, equality and fraternity is underlined in the new commercial of the “Inspired by You” series. The spectator accompanies a young Frenchman as he hitchhikes through his life and can count on the help of his fellow countryman. Of course each compatriot is driving a different Citroën car. From driving in a duck over gravel roads with an attractive young woman and her strict mother, to a trip in the HY as an escort vehicle of the Tour de France to the hippie dream of driving through a wide open country in a Mehari.
THE VIRTUAL CITROËN MUSEUM
A second highlight of the approaching birthday celebrations is the virtual Citroën Museum at: www.citroenorigins.co.uk/en
Of course, nothing replaces the real live experience of a car, on the other hand, this medium opens up completely different possibilities. You can see the milestones of the brand at a glance and can see the models in all-round view and in detail. At the push of a button you can hear what the engine sounds like when it starts, the horn of a particular model or the door when it closes. You sure don’t get that close to a car in an ordinary museum. And it is actually quite entertaining to hear through the various sounds of, for example, the windscreen wipers.
So get in and feel the wind blow in your face as you follow our young Frenchman in the advertising spot or visit the virtual Citroën Museum. Find out more about the brand, the individual models and take a look at the loving details that have always characterized the French brand.
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