Where does the classic car market stand – the classic car study 2025

Buy now or sell? What direction is the classic car scene taking? These and similar questions are currently shaping the debate around the future of the classic and modern classic car market all over the world. To bring more clarity to this complex topic, the experts at BBE Automotive conducted a comprehensive study for the German market this year: The Economic Impact of Young- and Oldtimers 2025. 
Classic Trader supported the study alongside other partners and now presents some of the key initial findings.

Key findings of the classic car study

The classic car study 2025, published by Wolk & Nikolic After Sales Intelligence and BBE Automotive, offers a detailed and empirically grounded analysis of the German classic and youngtimer market. It focuses on the development of the vehicle stock, the economic significance of the sector, buyer and owner behavior, and the evolving market mechanisms. Both professional dealers and private buyers face new demands in terms of stock building, offering structure, and customer communication. It’s not just about choosing the right car anymore – condition, documentation, and digital visibility have become critical success factors.

Three key takeaways from the study can be summarized as follows:

1. Condition is crucial

The study highlights the growing importance of vehicle condition and documentation for preserving value. According to participants, well-maintained cars with a verifiable history are easier to sell and tend to fetch higher prices than comparable vehicles lacking in these areas. Although the study does not quantify price differences based on condition grades, the trend is clearly outlined. The old adage “Buy cheap, buy twice” appears to have reached the buying public, who increasingly prioritize quality and avoid costly repairs. The rising interest in independent inspections, vehicle evaluations, and even warranty solutions supports this shift toward transparency, verifiability, and security – a logical response in an era of rising workshop costs.

2. The rise of the modern classics

Modern classics (vehicles that are 15–29 years old) are currently the most dynamic segment. According to the study, their share of the relevant market in Germany increased from 30% in 2019 to 37% in 2024. These vehicles bridge modern engineering and classic driving feel. Particularly sought-after are sporty sedans and coupés from the 1990s, offering refined technology with emotional appeal. Many younger buyers are drawn to these cars by personal connections – realizing childhood dreams, re-purchasing a former family car, or reconnecting with automotive memories from their past.

Importantly, this trend does not indicate declining interest in other classic car categories. Contrary to widespread fears, the study shows no measurable drop in enthusiasm for pre-war vehicles. While youngtimers show the strongest growth, the overall number of classic vehicles continues to rise.

3. Online research as the first step towards a purchase

The bbe classic car study 2025 also confirms what has long been evident: the purchase process starts online. 92% of respondents research primarily on the internet before buying a vehicle. Digital sources such as rating platforms, model histories, forums, and marketplace analytics now carry more influence than club networks or personal recommendations. A trend that Classic Trader anticipated early – and continues to support through its transparent marketplace search tools, comparative model functions, buyer guides, market insights, and editorial content online and in print.

This shift calls on market participants to improve the quality and content of their digital presence. With over 90% of buyers starting their journey online, clear and trustworthy digital offerings are more crucial than ever. Websites, forums, and marketplaces must evolve accordingly to meet these rising expectations.

Our conclusion of the classic car study 2025

Buying and selling classic vehicles is no longer driven by gut feeling alone. Success requires excellent vehicles, meticulous documentation, and a well-thought-out digital storefront. Especially in the growing modern classic segment, dealers with foresight have the opportunity to secure market share. For private buyers, this means making informed decisions based on quality and long-term thinking. Those who take this approach have the best chance to enjoy a sustainable and emotionally rewarding ownership experience – with a value-retaining classic vehicle.

Note: This study was conducted specifically for the German market and reflects the current state and trends within Germany’s classic car sector.

Author: Christian Plagemann

Christian Plagemann is one of two founders and Managing Directors of Classic Trader. Dream ride: Lamborghini Miura Current Ride: Mercedes-Benz 180 D Ponton View all posts by Christian Plagemann →